The YouTube Beauty Community is Toxic

PSA: The Youtube Beauty Community is toxic af.  When I say the Beauty community I specifically mean the US community which includes Shane Dawson/Tati Westbrook/Jeffree Star/James Charles. Yeah I’m talking about that lot, the masters of stirring the pot, but let’s delve in

Tati Westbrook

In May 2019, Tati Westbrook uploaded a video on her YouTube titled “Bye Sister”. This video ‘spilled the tea’ on her friendship with James Charles and why she was ending it.
For context Tati Westbrook is a make up artist, posting beauty reviews and tutorials on YouTube. In this video, she pinpoints the main reason she ended her friendship with James was because he promoted SugarBearHair which is a brand in competition with Tati’s brand Halo Beauty. She also accused him of sexually harassing straight men. Tati announced that she was severing ties with James after his behaviour and failure to appreciate her. After that video dropped, James lost millions of subscribers and celebrities such as Zara Larsson came forward and states James repeatedly pursued her boyfriend which seemed to confirm Tati’s views. Mutual friend Jeffree Star also tweeted this:
People questioned why Tati had decided to come out with these allegations now. It reeked of relevancy and seemed she was more concerned with dragging James down because she felt undervalued by him rather than actually wanting to out him as a predator. The plot thickens as James first responded with an apology video and then a video seemingly pulling out the receipts and refuting Tati’s claims. James alleged that he had tried to get in contact with Tati on multiple occasions to discuss the fact that he had promoted SugarBearHair. However, she refused to take his calls and reply to his messages which led to him posting his apology on Instagram. He pulled out receipts of him promoting her hair products, meaning her claim of being underappreciated wasn’t true. As for the claims of James being a predator, James made a statement in his video “I am a 19-year-old virgin. I have never and will never use my fame, money, or my power to manipulate or get any sexual actions from a guy. That is disgusting. That is not me. The fact that Tati brought this up blows my mind”. Tati brought up a specific situation where James manipulated a straight man called Sam. James shared further screenshots with his conversation with Sam showing that Sam stated he was bisexual and after saying he was nervous, James reassured him that he didn’t have to do anything sexual.
There are lots more receipts James pulled out in response to Jeffree Star, Zara Larsson etc so check the video out! After this video surfaced, Tati received backlash and negative comments. She put out a video titled “Why I did It” pleading with the public to stop sending her abusive language, memes and urging her audience to stop picking sides. The verdict: Trying to cancel an 19 year old because you ultimately felt he was disloyal was never going to end well. Also, accusing someone of being a predator comes with serious consequences and it seemed that Tati did not put out the whole story. James pulling out the receipts painted Tati as untrustworthy. There are some rumours floating around that James could have been lying and edited those screenshots but regardless, Tati should have spoken to James first rather than trying to blacklist him on YouTube. Next up…

Jeffree Star

American entrepreneur Jeffree Star owns make up brand Jeffree Brand Cosmetics. He is also a former musician. Star has come under fire for derogatory racist remarks. He called make up artist Jackie Aina a “gorilla” and has repeatedly used the N-word. He also said he would throw battery acid on a Black women to lighten her skin. He has also, on many occasions, been misogynistic towards women, yelling the N-word at women in the street, calling Tila Tequila a whore and criticising her for being overt in her sexuality. It’s interesting that Jeffree Star is a well known racist fuckwad as he sported cornrows in 2018. Cultural appropriation even though you’ve been aggressive towards Black people? Wow.   There’s more controversies surrounding Jeffree Star in ths thread: https://www.reddit.com/r/BeautyGuruChatter/comments/bduvox/a_comprehensive_list_of_jeffree_stars_many/ The verdict: Being a racist POS to stay in the spotlight was always bound to backfire. Boycott his makeup. Boycott his channel. Boycott everything. And finally…

Shane Dawson

The most recent scandal that’s erupted from Beauty YouTube Inc. (not a thing) is Shane Dawson. An YouTuber, Musician, Actor, Comedian, Make up Artist, Shane has garnered a massive following including over 22 million subscribers. His YouTube consists of comedy sketches, popular conspiracy theories documentaries, Why is he problematic? He has used ‘blackface’ in past videos as well as using the N word in a previous video. Paedophilic comments have also come up in an old video of Shane calling a 5 year old ‘sexy; and making references to googling child porn. A disturbing clip of him pretending to masturbate to a poster of Willow Smith when was she 11 has also come to light. Tati Westbrook uploaded a video where she suggested that Star and Dawson manipulated her into denouncing James Charles, but that’s a whole other story… The verdict: Paedophilia is absolutely unforgivable and it sickens me that Shane made these comments. The Smiths came forward and also expressed their horror at Shane sexualising Willow at such a young age. It’s Karmageddon that YouTube have demonetised Shane and Morphe have pulled all Shane’s make up from their product range. Content creators need to stop being so damn problematic and face up to the consequences. Even more annoying, Shane put out a statement saying he was done with the beauty industry after Tati accused him and Jeffree of manipulating her (Tati, take some accountability for your actions please) to put out her video about James Charles. Hunny, the beauty industry is done with you/ He also went on to call beauty gurus “attention seeking, vengeful, narcisstic” etc in a now deleted tweet.   The verdict overall? EVERYBODY STAN JACKIE AINA

Emma Blackery Book Signing

Sassy British Youtuber and Musician Emma Blackery released her first book on the 7th September titled ‘Feel Good 101’ – I want to rave about how amazing it is and how equally great her book tour is as I had the pleasure of attending.

Emma has been one of my favourite YouTubers to date; her stringent, sarcastic coinage of phrases such as ‘I have girl balls’ and her ability to be brash about her flaws and her fuck ups. So when she announced she was doing a book tour a few months back, I jumped at the chance to see her and excitedly booked tickets for the London Piccadilly date.

I got to the Waterstones store and queued up, waiting for the doors to open for the room in which the Q&A would take place. Taking in all the excited young teenagers with brightly coloured hair and pastel t-shirts, I knew that there were a lot more people than just me who were pretty hyped to see Emma tonight.

We were hustled in and I took my seat and the shiny new book that was handed to me as I walked in.

When Emma entered the room there were excited ‘whoops’ and ‘ooohs’ as she took her seat at the front. Luckily, I had an aisle seat and could witness all the action from a pretty good view. The Q&A began and questions about her book, her experiences writing it and her influences arose. What had the process been like? Would she do a sequel?

I loved the fact that she was so candid and conversational throughout. I know that many Q&A’s are based upon that premise but Emma wasn’t just focused on professionalism but being also being honest and open and that was one of the primary focuses of her book.

After the Q&A, Emma began her book signings. A small group of excited teens began singing her songs in the midst of it and the Waterstones staff looked at each other with bemused expressions. As I became next in line, I handed my book to her and had a sort of stage fright moment not knowing what to say in these two minutes that would cement our (second)(more about that later) meeting.

“Hi, how are you?” she asks

“Fine! How are you?” I babbled.

“Mentally exhausted” she answered calmly, taking my book.

“Were you part of the singing?” she asked?

“No, I-my vocal chords weren’t up to that” I answered, nervously...(what the hell was I going on about lol)

“I’ve had people do that in gigs for me but never in Waterstones” she commented, delighted.

I forgot to give my phone to the ‘camera guy’ (stand in Waterstones staff) and there was an awkward moment where they had to ask me for it in the middle of this conversation.

“I just want to say, I have anxiety and your videos have really helped me” I put in as I took my book back.

“I’m really glad to hear that, there’s a section in my book about anxiety” she answers.

“Have a great day” she calls after me as I walk away.

“You too” I answer back, robotically as she turns to her next fan, flashing a smile.

The whole experience was small but sweet. Meeting Emma was a lovely, whole hearted experience.

Emma’s Channel